Publisher Reach plc has launched a second standalone website aimed at sports ‘superfans.’

All Out Fighting, which went live yesterday, is designed to be a ‘one-stop shop’ for fans of bocing and mixed martial arts (MMA.)

It follows the launch of All Out Rugby League last month and is the latest in a series of new niche brands which will aim to appeak specifically to fan communities.

A third standalone brand, All Out Gaming – dedicated to the video game community – is to launch soon with several others to follow this year, all catering to special interests.

As well as a website, All Out Fighting also comprises a newsletter, a Facebook page and an existing YouTube channel which already has almost 80,000 subscribers.

It promises ‘best in class’ original content from exclusive interviews, to insight from the biggest world title fights and the most bizarre influencer bouts.

Fighting editor Martin Domin said: “Fight fans have never had it so good – ring or cage, featherweight or heavyweight, there has never been more action to get your teeth stuck into – be it the next Heavyweight Champion of the World, whatever scheme Dana White conjures up next or the rise of the Influencer Fighter.

“The launch of All Out Fighting will cater to fight fans of all ages however they consume their news, whether it is Facebook, TikTok, YouTube or our new website and newsletter.  Our team of brilliant reporters will give you the latest insight scoop, while we cover every jab, hook and kick from the major events.”

Chief digital publisher David Higgerson added: “We are excited to launch the second All Out brand catering to the vast, passionate audiences who religiously follow combat sports. It’s the latest of our new brands to tap into the superfan movements, who crave best in class original content from the worlds they love.

“Next comes All Out Gaming, while our teams are already working on other new Reach brands which will reach new audiences with specialist content.”