Edamam announced an integration with Instacart to enable seamless grocery shopping experience as a feature of its personalized meal planning solution.
People who use meal plans demand the ability to seamlessly order and get delivered the groceries prescribed by the meal plan. This end-to-end experience is key, as it removes a friction point and allows people to better adhere to prescribed meal plans and achieve their health and wellness goals.
“Grocery shopping is a natural extension of a meal planning solution and among the most requested features by clients,” explained Victor Penev, the Edamam’s Founder and CEO.
Enterprise Core subscribers to Edamam’s Meal Planner API can immediately start using the shopping cart feature. The shopping list access point within the Meal Planner API returns a response containing a link to a shopping cart on Instacart.
Edamam’s clients can now build for their customers, employees, or patients a solution that generates a personalized meal plan using Edamam and grocery delivery at home from Instacart.
“Helping people eat better is our mission. Personalized meal planning with integrated grocery shopping is one of the ways we work towards that mission,” added Victor Penev.
Edamam plans to improve on it meal planning solution next by adding snacks and simple foods alongside recipes, allowing for multi-meal planning beyond the key breakfast, lunch, and dinner eating occasions.
About Edamam
Edamam organizes the world’s food knowledge and provides nutrition data services and value-added solutions to health, wellness, and food businesses. Using a proprietary semantic technology platform, it delivers real-time nutrition analysis and diet recommendations via APIs. Edamam’s technology helps customers answer their clients’ perennial question: “What should I eat?”
Edamam’s partners and clients include Nestle, Amazon, Microsoft, The Food Network, The New York Times, Hearst, and Barilla. For more information, please visit www.edamam.com or developer.edamam.com.
Victor Penev
Edamam
victor@edamam.com
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